83% Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take note of clients' recommendations online.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Unsatisfied Customers Will Go Back To A Company If A Business Makes An Effort To Resolve Issues Quickly And Effectively

Consumers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have outstanding and great scores. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers need to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

89% Of Individuals Like To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, people today choose to read reviews on their smart phones.

Source: Statista

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista