67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

US Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Due To The Fact That They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Users come since they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably normally prosper, review websites help ensure of that.

Source: Statuslabs