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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when customers have to pick a solution provider.
Source: DemandGenReport
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google remains in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The better other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
The Average Review Word Count Has Become 65% Much Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews stay without a response. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as suggestions from friends and family.
Source: Brightlocal
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and good ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal