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More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective consumers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get an idea of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal