63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have exceptional and awesome rankings. Just 5% of businesses have a score below three stars.

Source: Brightlocal

82 Percent Of Customers Visit Review Sites Because They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Review sites are locations that people go to get the truth about a service, business or product . Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Majority Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for organizations with a perfect five star score.

Source: Brightlocal

Many Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Customers Review A Businesses Feedback To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

70 Percent Of Customers Prefer To Learn About A Business Via Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs