95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would leave a review to advise others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation does not impact simply the clients. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a legal representative.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista