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91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as advice from friends and family.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.
Although we now understand why consumer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not affect just the customers. Prospective team members also look at scores and read reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Reviews Shared On Twitter Can Improve Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Over Half Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are plainly the more vocal ones.
Source: Statista
Google Represents 57.5% Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs