If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business

This stat is one of lots of that highlight the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't impact simply the customers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of All Younger Clients Were Invited To Submit A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal

82 Percent Of Customers Go To Review Sites Due To The Fact That They Wish To Purchase A Product Or A Service And Want To Get The Truth About Business Products And Services.

Review websites are places that customers go to get the facts about a service, business or product . Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

If A Business Manages To Fix Problems Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business

Consumers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the huge bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal