91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70% Of Customers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have exceptional and awesome scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

USA Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

89% Of Clients Read A Businesses Responses To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers