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Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Articles, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and rating stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
83% Of All Younger Shoppers Were Invited To Post A Review Recently
Of those invited, 80% of customers did submit a review. Overall, companies have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% boost.
Source: RevLocal
67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider
When customers have to choose a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc