89% Of Consumers Review A Businesses Responses To Reviews

Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to customer review data, a massive 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs