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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get an idea of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent
User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.
Source: Statista
More Than Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and good rankings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal