Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores stats, we found out that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as advice from friends and family.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc