64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Company

This stat is one of numerous that highlight the value of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There's no other way around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers check out Yelp each month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone