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Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of prospective clients won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your clients develops trust. Even something easy like reacting to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are going to spend more cash with a company.
Source: Statuslabs
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat customers well generally flourish, review websites help make sure of that.
Source: Statuslabs
89% Of Clients Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, customers prefer to read reviews on their smart phones.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and ranking data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias