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61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have exceptional and great rankings. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When customers need to choose a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Over Half Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online rankings data, we learnt that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your clients establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
82 Percent Of Consumers Check Out Review Sites Because They Want To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Product Or Services.
Users come since they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal