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70% Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
83% Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to pay attention to clients' suggestions online.
Source: Statuslabs
The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online scores stats, we found out that a business requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically two-thirds of businesses have exceptional and awesome rankings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If They Were Asked, 77% Of Clients Would Most Likely Post A Review
More than a 35% would leave a review to notify others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
82 Percent Of Customers Check Out Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Wish To Get The Truth About Business Products And Services.
Users come because they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra