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61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 companies have exceptional and good scores. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
82% Of Consumers Go To Review Websites Because They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.
Users come since they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% boost.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat consumers honorably generally flourish, review websites help make sure of that.
Source: Statuslabs
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from family and friends.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings stats, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista