95% Of Unhappy Consumers Will Go Back To A Business If A Company Makes An Effort To Fix Issues Rapidly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

89% Of Consumers Like To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their smart phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Given that the large majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers have to choose a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews go on without a response. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and awesome rankings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal