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Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase probability for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as guidance from friends and family.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
Many Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower ranking in fact helps your overall rating.
According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
82% Of Customers Go To Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Product Or Services.
Review sites are locations that people go to get the facts about a item, business or service . Due to the fact that they have already formed a purchase decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal