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64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as recommendations from loved ones.
Source: Brightlocal
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of client reviews go on without a reply. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Over Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the value of online ratings. Now that news of client satisfaction travels this fast, keeping your customers delighted is more crucial than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for businesses with an ideal five star score.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and ranking statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the basic popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase probability for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
95% Of Unsatisfied Consumers Will Go Back To A Business If A Business Makes An Effort To Solve Problems Quickly And Effectively
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Shared On Twitter Can Help Increase Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo