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Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a site can only presume when it comes to trust.
Source: Review Trackers
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Customer reviews make the stats appear more genuine which is what the prospective customers are searching for. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made quickly.
Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Since the vast majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Unprecedented 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly usually flourish, review websites help ensure of that.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
American Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.
Source: Statista
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider
When customers have to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
More Than Half Of People Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista