Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the vast majority of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

70 Percent Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is one of many that show the significance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star rating.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective customers are trying to find. Practically a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal