86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings stats, we found out that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation does not affect simply the customers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as advice from loved ones.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal