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89% Of Shoppers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, people choose to read reviews on their cell phones.
Source: Statista
Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
72% Of Customers Won't Take Action Before They Read Some Reviews
Irrespective of how enticing your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
77% Of Clients Would Undoubtedly Post A Review If They Were Asked
More than a 35% would do it to inform others about their consumer experience and 24% would likely direct their review to the business itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews go on without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
95% Of Unsatisfied Consumers Will Return To A Business If A Business Makes An Effort To Fix Problems Rapidly And Efficiently
Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
15% Of People Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs