Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95% Of Unhappy Customers Will Return To A Business If A Business Takes Care Of Issues Rapidly And Efficiently

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo