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73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the large bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
The Majority Of Shoppers Aged 25-34 Gave Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
77% Of Consumers Would Certainly Leave A Review If They Were Asked
More than a 35% would leave a review to advise others about their consumer experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.
According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
15% Of Consumers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of prospective customers won't even think about working with a business they can't find opinions about.
Source: Statuslabs
60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Google Accounts For 57.5 Percent Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.
Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal
If A Company Deals With Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company
Clients don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday