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83 Percent Of Clients Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take notice of customers' suggestions online.
Source: Statuslabs
89% Of Consumers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, everyday people choose to read reviews on their smart phones.
Source: Statista
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats show the general popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
95% Of Unsatisfied Clients Will Return To A Business If A Business Deals With Issues Quickly And Effectively
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista