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89% Of Customers Browse A Businesses Replies To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
If They Were Asked, 77% Of Customers Would Most Likely Give A Review
More than a 35% would leave a review to educate others about their client experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to give a review to help other individuals with their decision making process.
Source: Podium
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating actually helps your overall score.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to consumer review data, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company requires to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal