Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Over Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers well typically succeed, review sites help make sure of that.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp each month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation does not impact just the clients. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte

Just 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers