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67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When customers have to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
89% Of Customers Browse A Companies Replies To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management stats show a company's reputation doesn't impact simply the consumers. Potential employees also look at ratings and read reviews.
Source: Deloitte
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require customer reviews. There's no other way around it. Clients are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs