70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

82 Percent Of Consumers Visit Review Sites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Truth About Business Services And Products.

Users come because they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company

This stat is one of numerous that illustrate the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Definitely Submit A Review

More than a 35% would post a review to inform others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal