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Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.
Although we now understand why client reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat consumers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and ranking stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
89% Of Clients Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, people prefer to read reviews on their phones.
Source: Statista
The Majority Of Clients Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal