Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

USA Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

83% Of All Young Customers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There is no skirting around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

70 Percent Of Consumers Choose To Learn About A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation does not affect just the customers. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers well generally flourish, review sites help ensure of that.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal