More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers well typically flourish, review sites help make certain of that.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

89% Of Customers Read A Companies Responses To Reviews

Not only do many shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal