61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have great and exceptional ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online rankings stats, we found out that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

82 Percent Of Consumers Go To Review Websites Since They Wish To Purchase An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Review websites are locations that people go to get the facts about a service, business or product . Because they have actually already formed a purchase decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Over Half Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra