Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

77% Of Consumers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

89% Of Shoppers Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their phones.

Source: Statista

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

73% Of Customers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Reviews Posted On Twitter Can Grow Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation doesn't affect just the customers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz