Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Consumers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to client review data, a massive 19% of customers always trust online reviews and never a purchase without reading reviews initially.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your clients develops trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews stay without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Majority Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz