If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need client reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Because They Want To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of companies have great and exceptional ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Buyers Want To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista