77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients honorably generally flourish, review websites help ensure of that.

Source: Statuslabs

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users explain your product or service, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

15 Percent Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible customers won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

89% Of Customers Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Articles, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs