The Average Review Length Has Actually Become 65% Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the potential customers are trying to find. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

US Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Shoppers Choose To Read Reviews On Their Mobile Devices

Be it via an app or a mobile browser, individuals prefer to read reviews on their smart phones.

Source: Statista

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers check out Yelp each month. If you have not declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal