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73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Client reviews make the stats appear more genuine which is what the potential clients are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
89% Of Clients Review A Companies Reactions To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
15% Of Buyers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible customers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Since the large bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Company
This stat is one of many that highlight the significance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.
57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked just for businesses with a perfect five star rating.
Source: Brightlocal
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as guidance from family and friends.
Source: Brightlocal