67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your consumers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the exact same weight as guidance from loved ones.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the huge bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Most Likely Leave A Review

More than a 35% would do it to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks