The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to advise others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers creates trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

The Majority Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as advice from friends and family.

Source: Brightlocal

82% Of Consumers Check Out Review Websites Because They Wish To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Services And Products.

Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra