63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the vast majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a third of customers state written reviews are the only function that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Just 6% Of Customers Don't Trust Client Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista