Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers go to Yelp every month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Over Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

83% Of All Young People Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the large bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Choose To Learn About A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs