Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a medical professional.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require customer reviews. There's no way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores data, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would do it to advise others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to consumer review data, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Represents 57.5% Of All Reviews Around The Globe

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers