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Google Represents 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those exact same clients are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
The Typical Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the vast bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
83% Of All Younger People Were Invited To Leave A Review Recently
Of those invited, 80% of customers did submit a review. In general, businesses have actually asked 66% of all consumers to post a review on their company.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat customers well typically flourish, review sites help ensure of that.
Source: Statuslabs