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83% Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.
Source: Statuslabs
89% Of Clients Review A Companies Responses To Reviews
Not only do most clients check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, people choose to read reviews on their mobile phones.
Source: Statista
Software Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally 2 out of 3 companies have outstanding and great ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews remain without a reply. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Over Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista