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Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
More Than Half Of Consumers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
89% Of Buyers Choose To Read Reviews On Their Mobile Phones
Be it through an app or a mobile browser, individuals prefer to read reviews on their smart phones.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online rankings stats, we discovered that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista